- In the same way that premium mediocrity describes our society as in a transition phase between industrialist modernity and digital post-scarcity, the wellness industry is a transition phase between institutional reactive modern healthcare and holistic post-modern preventive care.
- The wellness industry even makes sugar water vaguely aspirational -> culture-is-a-service and productizes wellness to increase consumerism
- A different approach is to instead push people to be self-sufficient, quickly making itself irrelevant
- Rhetoric like you have to do yoga to be healthy, and you have to buy expensive organic foods to be healthy, are actively harmful, especially to those who can’t afford it.
- The unaffordability of healthcare (especially in the US) is another sign that this is a transition state to a better health ecosystem.
#livingwellis more of a self-branding exercise than an actual desire to live well -> ergo going to the gym to take instagram selfies
External References: Outdoor Voices
Other Related Meanderings: premium-mediocre authenticity-is-in-decline brands-form-identities brands-can-be-meaningful