Systems of belief are sticky, compelling. Culture can be generational. This is both the opportunity and the risk. - Life After Lifestyle

Today, we have the-vibe-economy, where culture-is-a-service. But, brands-can-be-meaningful and need to move beyond the profit-motive based reductionism of culture to goods and services.

In other words, the further we move from goods and services as a business model, the closer we can get to ideology, actions and belief. The mechanism design innovation happening in the web3 space enables new business models for subcultures, that open up the space for different kinds of brands.

The responsibility on culture designers is huge. The opportunity here is to build a new religion.

Encouraging practices that are lifegiving and loving and meaningful on their own merit. EA, to its credit, has something to admire here. The judge of a subculture is not its stated axioms, but the type of people who identify as its members.