We have moved away from centralized value creation firms to decentralized, permissionless, value-creation networks. - Headless Brands

In many ways a decentralized brand is like a meme. It belongs to no one and can be freely copied, remixed, repurposed, added to and shared. It exists in the global memepool as a intangible sense of meaning.

Additionally, networked-branding-is-permissionless.