When I imagine an organization I have in mind … an interlocking network of communication processes” (Taylor, 2003: 12)

Communication serves as the main mechanism to create (shared) meaning and achieves all three base criteria for organisationality (daos-display-organizationality)

Communications are the fundamental unit of human coordination. They can be observed, logged and designed which allows us to plan DAO journeys and concretely describe our design choices. Being communication-first enables DAOs to build culture (culture-is-a-product) and share their ethos (brands-can-be-meaningful), before involving aspects like governance and token design (tokens-are-products).

Without the correct communication, shared meaning cannot be created which leads to the inability to create and share value.